What the H was I Thinking about Rhum

Many trends within the spirits industry have contributed to the rapid growth of the rum segment. As the segment becomes more renowned and options more refined, rum is stripping away it's long-held stigma of being a cheap spirit and has been successfully begun building a new premium persona. Spirit enthusiasts and common consumers alike are delving in to the ...

The Rhum Diaries

The tiki bar movement has been gaining momentum and steering drinkers towards a rather overlooked spirits category: rum.  More particularly, drinkers are gaining interest with rhum agricole, a french sub-category within the world of rum.  Rhum agricole is made by crushing and fermenting raw cane juice and is found to have a vegetal and grassy profile ...

It’s Time to Fall in Love with the Ti’ Punch

Rum is one of the spirits industry's most diverse categories and consumers are taking notice. With that, they are eager to expand their pallets and explore new flavor profiles the category has  to offer. A segment picking up major momentum, is that of Rhum Agricole (rum made from fresh pressed sugarcane juice, rather than molasses) and one ...

Vogue Recommended: Balthazar’s King Walker

Fall is here, Halloween is near, and Vogue Magazine presents 13 Essential Halloween Inspired Cocktails from some of NYC's top bars. There is no better way to embrace the shift in seasons than with your favorite spirit, highlighted in a seasonal drink. Though the list presents fantastic cocktails highlighting fine spirits such as Mezcal's, Tequila, Brandy, Bourbon, and more.. our ...

Chairman’s Reserve Embraces the Mai Tai

Chairman's Reserve Rum has adopted the Mai Tai as its signature cocktail. As part of the brand's re-launch campaign, Chairman's Reserve conducted regional Mai Tai cocktail competitions in sophisticated spirit markets around the globe. These competitions are part of a worldwide educational effort and multi-market challenge to the world's top bartenders to discover the authentic roots ...