Chairman’s Reserve Rum has adopted the Mai Tai as its signature cocktail.
As part of the brand’s re-launch campaign, Chairman’s Reserve conducted regional Mai Tai cocktail competitions in sophisticated spirit markets around the globe. These competitions are part of a worldwide educational effort and multi-market challenge to the world’s top bartenders to discover the authentic roots of the Mai Tai, one of rum’s most popular cocktails.
Michael Speakman, Sales and Marketing Director for St. Lucia Distillers, explains:
It is without question, that an authentic Mai Tai should feature a benchmark pure English-style rum. The Mai Tai is unfortunately misunderstood as a classic tiki cocktail despite the revolution of the trends in today’s cocktail culture.
The opportunity to adopt the Mai Tai as part of Chairman’s Reserve’s re-launch into some of the world’s top cocktail markets is smart because it allows the brand to communicate on a natural platform with the rum buffs and collaborate with talented world class bartenders. Mr. Speakman continues, “Chairman’s Reserve can be a staple in the Mai Tai, tiki’s timeless archetypal cocktail.”
The upcoming and final phase of Chairman’s Reserve Mai Tai immersion program commences in St. Lucia on Oct. 19th to the 23rd. It will be hosted by Chairman’s Reserve hospitality partner, Marigot Bay Resort and Marina. Bartenders from the USA, United Kingdom, Sweden, Spain, Portugal, and France will create their finest Mai Tai with Chairman’s Reserve. These champions will exchange ideas and methods with local Saint Lucian bartenders; further encouraging the international community to explore and experience the local heritage and culture of Saint Lucia and the island’s famed hospitality.
Everyone will mingle in with the local bartenders for an intensive Chairman’s Reserve rum training, collaborate with international rum experts, and share global cocktail trends. Each night the visiting bartenders will treat guests of the Marigot Bay Resort and Marina to Chairman’s Reserve cocktails created with inspiration from the city or country they come from. For more information please visit: www.chairmansreserverum.com/mai-tai
ABOUT CHAIRMAN’S RESERVE
Chairman’s Reserve is Saint Lucia’s premiere rum and the global icon brand within the St. Lucia Distillers portfolio. Our historic distillery is nestled in the scenically beautiful and agriculturally rich Roseau valley on the Caribbean island of St Lucia. A variety of distillations and oak casks are used to blend Chairman’s Reserve. The marriage of older rums with younger rums of different body and character is the philosophical backbone of Chairman’s Reserve and has made the brand an absolute “must-have” for anyone who appreciates fine rum. For more information please visit www.chairmansreserverum.com
