Rhum J.M Expands Its Portfolio By Introducing 110 Proof Blanc Rhum

By Tuesday, April 30, 2019

SPIRIBAM Fine Rum Specialists recently announced the upcoming release of a 110-proof expression of its Rhum J.M White Rhum Agricole. The new product, Rhum J.M 110 Proof, will satiate a demand lead by a popular surge in premium craft and high-proof spirits.

Since 1845, Rhum J.M has been regarded as one of the Caribbean’s most prestigious rum distilleries. The brand’s line of expressions are renowned by some of the finest cocktail bars in the world, and are used as a core ingredient to some of the world’s most innovative cocktails. This 110 Proof expression will be bottled in liters, additionally offering many advantages for buyers, and will be complimentary to Rhum J.M’s already established line of white rhum which include: Rhum J.M 80 Proof and Rhum J.M 100 Proof.

“[This is a long awaited moment for the US rum market. Not only is Rhum J.M a gorgeous and beloved rhum amongst the bartending community – but this release fills a void in the over-proof Martinique Rhum Agricole category that is already being welcomed with open arms” explains Kiowa Bryan, Marketing Director of SPIRIBAM, the brand’s U.S. importer.

Produced at the foot of Martinique’s volcanic Mount Pelée, consumers can expect the typical Rhum J.M notes of ripe tropical fruit accompanied by a heavy minerality and touch of salinity.

Rhum J.M 110 proof couldn’t be more perfect for the traditional Martinique cocktail, the ti’punch or if you’re looking for something lighter, an Agricole & tonic will cool you off on a hot summer day

Rhum J.M 55% will be launched across the US starting in May 2019 at an approximate US retail price of [$36.99] per liter. Customers across the country (with the exception of those from AL, IL, KY, MI, MS, NH, SD, & UT) will be able to order the product and have it conveniently shipped directly to their home. To order, simply visit www.spiribam.com or www.rhumjmusa.com  and follow the “SHOP NOW” button.

About Rhum J.M:

Established in 1845 by Jean-Marie Martin, Rhum J.M, for nearly two centuries, has displayed raw talent and craftsmanship through its portfolio of Rhum Agricole. As the original producer of Martinique Rhum agricole, all the components of Rhum J.M come from around the distillery. From the breezy volcanic sugarcane fields to the humid, salty aging environment, to the estate’s mineral spring water used in the rhum, it is the place where Rhum J.M is made that is the signature of the rhum’s quality. For more information please visit www.rhumjmusa.com.

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