Martinique’s Top-Shelf Rum Scene

Rum's longstanding history has brought it to become the world's third-most consumed liquor after vodka and whisky. Over the years, rum has been successfully building a reputation as a premium complex sipping beverage.  Every day the segment is being more appreciated for diversity and craftsmanship - especially in Martinique, home to French styled rum. Today rum can be sorted ...

What the H was I Thinking about Rhum

Many trends within the spirits industry have contributed to the rapid growth of the rum segment. As the segment becomes more renowned and options more refined, rum is stripping away it's long-held stigma of being a cheap spirit and has been successfully begun building a new premium persona. Spirit enthusiasts and common consumers alike are delving in to the ...

The Rhum Diaries

The tiki bar movement has been gaining momentum and steering drinkers towards a rather overlooked spirits category: rum.  More particularly, drinkers are gaining interest with rhum agricole, a french sub-category within the world of rum.  Rhum agricole is made by crushing and fermenting raw cane juice and is found to have a vegetal and grassy profile ...

Why You Should Visit Martinique This Holiday Season

Holidays are around the corner which means it's time to take advantage of seasonal flights and flee to warmer weather. For us there is nothing better than visiting the Caribbean and indulging in a trip centered on tropical weather and rum education. But because the Caribbean offers such vast options, it can become difficult to choose ...

Rhum J.M Joins 2017 Old Fashioned Campaign

Whether it be in Paris, Chicago, or Athens you will find Rhum J.M on the menu of some of the world's most renowned cocktail bars in honor of Old Fashioned Week 2017 from November 2nd - 11th. Old Fashioned Week was launched in 2015 as an initiative to bring a classic cocktail back to the world's ...