Whether it be in Paris, Chicago, or Athens you will find Rhum J.M on the menu of some of the world’s most renowned cocktail bars in honor of Old Fashioned Week 2017 from November 2nd – 11th.
Old Fashioned Week was launched in 2015 as an initiative to bring a classic cocktail back to the world’s center stage for consumers to rediscover the Old Fashioned. This 2017 marks the 3rd annual celebration of the event and welcomes more venues than ever before. This year, more than 770 locations across 48 countries have decided to partake in the festivities and introduce a special variation of the classic cocktail to their customers.
Among this year’s five official Old Fashioned Week (OFW) sponsors stands Rhum J.M, one of Martinique’s most prestigious Rhum Agricole brands. Other brands include major players such as Monkey Shoulder, Havana Club (Altos Tequila in the United States), Wild Turkey, and Angostura bitters.
Rhum J.M is distributed in over 60 countries worldwide and has been crowned the “Rolls Royce of Rhums.” The brand is renowned for its exceptional vintage collection and has become a staple within the mixology realm. It is with Rhum J.M’s unparalleled identity, refined savoir-faire, world-class portfolio of rums that brilliantly reflect the terroir and authenticity of Martinique, that has positioned Rhum J.M to be a “go to” for bartenders worldwide.
“To truly experience the rich aromatic profile of Rhum J.M nothing can compare like an Old Fashioned!” confirmed Audrey Bruisson, Rhum J.M Global Market Manager. “This classic cocktail allows a spirit’s true characteristics to surface. The Old Fashioned s simple and authentic which is the reason we chose this cocktail to introduce Rhum J.M to our international audience.”
OFW will run from November 2nd – 11th. You will be able to find a Rhum J.M variation of a this classic cocktail at among the majority of participants. To find the nearest participating venue, please visit the official Old Fashioned Week website: www.old-fashioned-week.com
Don’t miss out on a staple, the Agric’Old Fashioned :
- 1.5 cl Shrubb J.M
- 6 cl Rhum J.M V.S.O.P
- 3 dashes Angostura bitters
- 1 orange zest
