Martinique’s Top-Shelf Rum Scene

Rum's longstanding history has brought it to become the world's third-most consumed liquor after vodka and whisky. Over the years, rum has been successfully building a reputation as a premium complex sipping beverage.  Every day the segment is being more appreciated for diversity and craftsmanship - especially in Martinique, home to French styled rum. Today rum can be sorted ...

What the H was I Thinking about Rhum

Many trends within the spirits industry have contributed to the rapid growth of the rum segment. As the segment becomes more renowned and options more refined, rum is stripping away it's long-held stigma of being a cheap spirit and has been successfully begun building a new premium persona. Spirit enthusiasts and common consumers alike are delving in to the ...

The Rhum Diaries

The tiki bar movement has been gaining momentum and steering drinkers towards a rather overlooked spirits category: rum.  More particularly, drinkers are gaining interest with rhum agricole, a french sub-category within the world of rum.  Rhum agricole is made by crushing and fermenting raw cane juice and is found to have a vegetal and grassy profile ...

Why You Should Visit Martinique This Holiday Season

Holidays are around the corner which means it's time to take advantage of seasonal flights and flee to warmer weather. For us there is nothing better than visiting the Caribbean and indulging in a trip centered on tropical weather and rum education. But because the Caribbean offers such vast options, it can become difficult to choose ...

It’s Time to Fall in Love with the Ti’ Punch

Rum is one of the spirits industry's most diverse categories and consumers are taking notice. With that, they are eager to expand their pallets and explore new flavor profiles the category has  to offer. A segment picking up major momentum, is that of Rhum Agricole (rum made from fresh pressed sugarcane juice, rather than molasses) and one ...