Many trends within the spirits industry have contributed to the rapid growth of the rum segment. As the segment becomes more renowned and options more refined, rum is stripping away it's long-held stigma of being a cheap spirit and has been successfully begun building a new premium persona. Spirit enthusiasts and common consumers alike are delving in to the ...
Why You Should Visit Martinique This Holiday Season
Holidays are around the corner which means it's time to take advantage of seasonal flights and flee to warmer weather. For us there is nothing better than visiting the Caribbean and indulging in a trip centered on tropical weather and rum education. But because the Caribbean offers such vast options, it can become difficult to choose ...
Old Fashioned Week Inspires Rhum Agricole Options in US
This year the U.S joins in on the global celebration of the king of all cocktails, the Old Fashioned. From November 2nd - 11th 775 venues around the globe will be toasting variations of the Old Fashioned. Thanks to Old Fashioned Week 2017, bars across the United States have been inspired to partner up with Rhum ...
Rhum J.M Joins 2017 Old Fashioned Campaign
Whether it be in Paris, Chicago, or Athens you will find Rhum J.M on the menu of some of the world's most renowned cocktail bars in honor of Old Fashioned Week 2017 from November 2nd - 11th. Old Fashioned Week was launched in 2015 as an initiative to bring a classic cocktail back to the world's ...
It’s Time to Fall in Love with the Ti’ Punch
Rum is one of the spirits industry's most diverse categories and consumers are taking notice. With that, they are eager to expand their pallets and explore new flavor profiles the category has to offer. A segment picking up major momentum, is that of Rhum Agricole (rum made from fresh pressed sugarcane juice, rather than molasses) and one ...